Ever tried putting a virtual reality headset on the world’s fastest race horse? Well, that may not be exactly what happened but we were excited to collaborate with Cornett, Keeneland, and Lane’s End to produce ‘Flightline in the Metaverse’: the first race horse auction experience in the Metaverse.
Hosted on a Metaverse platform from Get Real partner Spatial, the media, VIP guests, and the public were all invited to experience the in-person 2.5% fractional share auction of Flightline, an undefeated American Thoroughbred race horse who has often been compared to Secretariat and, most recently, won the 2022 Breeders’ Cup Classic.
Utilizing the full suite of functionality offered by Spatial, guests were able to experience the auction of Flightline live from a digital twin of the Keeneland Sales Pavilion.
With more than 150 guests and Flightline’s auction closing at $4.6 million, the event was a huge success!
You can visit Flightline in the Metaverse in Spatial at the link below:
If you’re an organization, business, or brand that is interested in leveraging the power of the Metaverse to showcase your work, Get Real is uniquely qualified to be your partner to create, plan and execute your Metaverse strategy. We combine our Metaverse product and platform knowledge with an unmatched track record of managing numerous world-class client experiences, just like “Flightline in the Metaverse.” Click here to schedule your free consultation with the Get Real team to get started using the Metaverse to create compelling and memorable experiences for your clients and colleagues!