United States Olympic Foundation Metaverse Activation

2020 Tokyo Summer Games Overview

With fewer than 100 days before the Opening Ceremonies of the 2020 Summer Olympics in Tokyo, the United States Olympic and Paralympic Foundation (USOPF) learned there would be no foreign delegation visitors allowed at the Games.  The USOPF turned to Get Real to quickly pivot and create a white-glove, immersive, and virtual experience for its top philanthropic supporters, board members, and USOPC staff. Hosted in Spatial, the project included elements of creative design, user training, onboarding, program planning and support. Spanning the course of 17 days, the experience was a unique and innovative way to deliver the spirit and emotion of the Games to the USOPF stakeholders using the power of the Spatial Metaverse.

To ensure a successful activation Get Real

  • Managed development of four custom, Olympic-themed spaces in Spatial
  • Curated custom support documentation, videos for headsets, Spatial onboarding and navigation
  • Hosted “Train the Trainer” onboarding sessions
  • Established support desk hours in the weeks leading up to the Games
  • Planned and supported live events during the Games (e.g. watch parties, athlete meet and greets)
  • Provided a comprehensive post-Games analysis of best practicesUSOC Logo Font

2022 Beijing Winter Games Overview

The USOPF contracted again with Get Real to expand their Metaverse program for the Beijing 2022 Winter Games.  In addition to the support and service elements that were carried forward from Tokyo to Beijing, Get Real also worked with the USOPF to enhance the Metaverse experience in Spatial by: 

  • Fully developing and presenting 15 event concepts and ultimately executing and hosting nine immersive experiences selected by the USOPF (e.g Athlete Meet & Greet, How to Judge Ice Sports, Watch Party, etc.)
  • Conducting fifteen training and onboarding sessions with Team USA athletes, donors, board members, and staff 
  • Designing and developing two new Winter Olympic-themed spaces (ice rink, ski hill)
  • Creating an original virtual museum highlighting Chinese art, destinations, and culture
  • Curating 15 galleries with photos and videos from the USOPF digital archives dating back nearly 100 years

“During the Tokyo 2020 and Beijing 2022 Games, the U.S. Olympic & Paralympic Foundation turned to Get Real to create an immersive and white-glove virtual experience for top philanthropic supporters. Team USA athletes, USOPF staff, donors, board members, and trustees gathered virtually to celebrate the Games at a ski resort, ice arena, museum, high-rise with impeccable views, and more. We enjoyed our partnership with the Get Real team who provided world-class creative design, training, onboarding, program planning and support. It would be a pleasure to work with them again on future projects!” – Sean Shapiro, Director – Major Gifts